Advertise WFG on Project Wonderful

9 years ago | irk (Member)

Last night I was thinking about how WFG could always use more readers, and then realized that I could contribute my Project Wondeful expertise (and a couple advertising dollars) to the project, if only I had an ad for it. So I went and designed one on my own. (Sorry if that's presumptuous, Chris, but I tried to represent the site well.) So I serached for a couple of venues to advertise on that I knew tend to draw a lot of hits for reading-type sites, and that I was pretty sure, demographic-wise, would be ripe with readers who'd like WFG. And so then I used the ad via Project Wonderful.

It's been less than a day, and I'm not exactly a high-roller when it comes to advertising money, so don't expect a huge flood of hits right away. However, if anyone else wants to contribute, you can use the ad with your own PW account and bid wherever you like! I suggest not bidding on too many sites that are already part of WFG, unless you know they have a very diverse audience.

Ad's here:

I've only got the time to do a skyscraper, so that's all I can contribute for now.

The Peacock King - Is a mere servant a match for the ruler of half the known world? Probably not.

Read responses...

Page: 12


  1. A. M. Harte (Moderator)

    Posted 9 years ago

    Clever idea! There are also a couple banners on the linking to us page but your skyscraper ad looks pretty awesome.

    Qazyfiction: fantasy fiction with a sinister edge.
  2. irk (Member)

    Posted 9 years ago

    Oh, also, you can use an ad that links to WFG as a 'placeholder' for when your own PW adspace isn't getting any bids!

    The Peacock King - Is a mere servant a match for the ruler of half the known world? Probably not.
  3. zoewhitten (Member)

    Posted 9 years ago

    Cool idea, but do I need to copy the ad an open a PW account, or can I just donate some funds to you to add to the effort?

  4. Shutsumon (Member)

    Posted 9 years ago

    That's a nice ad.

    I'll see if I can't throw a few pennies at it.

  5. Jim Zoetewey (Moderator)

    Posted 9 years ago

    That's a good idea.

    For those of you who want to advertise WFG (and need ads for different dimensions), there's also these somewhat old ads. They're not bad, but they use elements of the site's design from a couple designs back as a base.

  6. irk (Member)

    Posted 9 years ago

    For even more targeted advertising, an idea would be to make an ad to focus on each genre and then link the ad to the genre tag's section at WFG. "Find steampunk at Web Fiction Guide" and such.

    Might work on that in the next week but I've really got to write tonight.

    The Peacock King - Is a mere servant a match for the ruler of half the known world? Probably not.
  7. Chris Poirier (Moderator)

    Posted 9 years ago

    Thanks for taking the initiative, Irk! Keep us informed of how it goes. :-)

  8. Shutsumon (Member)

    Posted 9 years ago

    Can we coordinate a list of sites where peeps are bidding, so we don't double up and unintentionally drive the price up.

  9. Dary (Member)

    Posted 9 years ago

    Just be careful not to bid without researching first. For example: at the moment there are a couple of high-spending MMORPG sites buying out a lot of the mid-range webcomic skyscrapers with campaigns. If you try to outbid them you'll be wasting money, so wait til they've died down.

  10. Jim Zoetewey (Moderator)

    Posted 9 years ago

    Coordinating a list of sites would be a good idea not only to coordinate bidding, but also so that Chris can check which visits are coming from ads.

  11. irk (Member)

    Posted 9 years ago

    Here's a list of URLs I advertised on (some very random, and some either not currently winning or the bids are only winning in certain countries or are expired/cancelled by now) :

    Tentative results:

    Exploitation Now: wouldn't advertise again. Hardly got any clicks. Comic doesn't update anymore, though.
    Tegaki E: This site doesn't usually give me good turnover, but I bid on it for the hits. Europe/Elsewhere got me a higher click rate here. Just the Europe ad has already gotten 20 clicks though.
    Red String: Pretty good turnaround! Wasn't up for long, got about 20 clicks (in the US, I think. Other bids haven't expired yet.).

    A lot of other sites have gotten one or two clicks here and there... which is GOOD because for most of them I'm paying 2 cents a day or so. On some spaces there haven't been any clicks yet but the spaces are going for free. Since I've only had some of these running for less than 24 hours, I'd say it'll take a week to really judge how effective some of these sites are. And, well, sometimes it's not about getting a bunch in one go - the long haul is what really decides things.

    I'll update if I do any more sites, but I'm gonna let these sit for awhile. (It looks like a lot, but it technically comes to only $3 a day or so.)

    The Peacock King - Is a mere servant a match for the ruler of half the known world? Probably not.
  12. Rhapsody In Prose (Inactive)

    Posted 9 years ago

    It IS a nice ad, which actually surprised me. I think that most of the ads I've seen fall flat, and I wonder if that has anything to do with the lack of buzz about webfic in general; however, you've raised the bar and I salute you. What Shutsmom suggested is a good idea. Let's coordinate so we're not trampling one another's efforts.

    May my words be balm to the hurting, and acid to the tormentors.
    Boring serial fic
  13. Fiona Gregory (Moderator)

    Posted 9 years ago

    Seconded. Its simplicity is eyecatching in the way a more elaborate ad wouldn't be. A nice surprise for WFG, thanks Irk!

  14. Dary (Member)

    Posted 9 years ago

    Just to keep updated: pretty much every US-region skyscraper on anything remotely webcomic related has been brought up by VIZ. They seem pretty desperate to let people know InuYasha actually has an ending! Looking at the bid they've made on my space, they don't show any sign of loosening their grip over the next 24 hours either.

    Add this to the continued MMORPG ad buy-out and prices are currently rather high, although the MMORPG companies are more PW savvy by the looks of things and aren't just throwing money at the system (their campaign is more cautious, and they appear to be pulling ads on sites that don't provide value for money/clicks - VIZ are just blitzing everything, as the big companies always do).

    The downside to all this, of course, is that PW is predominantly webcomic-based. You won't find much space outside of that sphere, and what you do find will usually be hideously overpriced. I would say "focus on non-skyscraper ads", but the truth is that skyscraper boxes are infinitely more popular, and the next most popular (buttons) happen to have pretty terrible click-through rates (although they're usually a lot cheaper).

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