Email list

2 years ago | Team Contract (Member)

Do any of you guys use these for your sites? I've seen it mentioned a lot that having an email list is a good way to retain an audience. I know I rarely sign up for an email list when I visit sites. Is this something that is now outdated with social media like Twitter etc? Or do email lists really work? Appreciate any feedback on the topic.

Thanks!

TC

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Page: 12

Responses

  1. ClearMadness (Member)

    Posted 2 years ago

    E-mail list is still the best way to go, unless you are very good at social media networking. In theory social media could get you more exposure but in reality it will probably get you less. Even if people sign up to follow you on social media it doesn't mean they will get your updates. Facebook and Twitter use an algorithm to determine whether or not to show your updates to your followers and there is always the danger of your posts getting lost in the crowd there.

    Author of The Iron Teeth, a online dark fantasy story.
  2. Chrysalis (Member)

    Posted 2 years ago

    I'm not sure email lists are worth it for web serials - readers will just follow your blog instead. But when you're selling books, email lists are your bread and butter.

    Anathema, a web serial about the effect superpowers would have on our world. http://anathemaserial.wordpress.com/
  3. Patrick Rochefort (Member)

    Posted 2 years ago

    I'm trying to get one set up. Actually I do have one set up as a test right now, making sure it's presentable. So far, it seems like an awful lot of work, but if people want an email setup, I'll do what I can to accomodate them.

    From Winter's Ashes: A Detective with nothing left to lose, against a Necromancer with a world to gain.
  4. Team Contract (Member)

    Posted 2 years ago

    @Patrick That's the same point I'm at now. Want to measure the cost versus the return before I invest.

  5. Lee Carlon (Member)

    Posted 2 years ago

    Mail chimp has a free service if you have under a certain number of subscribers. You can setup an RSS campaign with them, which will send out your posts to your subscribers, with whatever templated content you put around it. I used it for a little while, but I didn't put much effort into attracting subscribers, however, the RSS campaign takes the effort out of sending emails if all you want to do is email your chapters.

  6. Lee Carlon (Member)

    Posted 2 years ago

    My marketing friends tell me the email list is still king, but personally, I never subscribe to anything, and if I occasionally get duped into I unsubscribe as soon as I realize I've been added to a mailing list, but I guess not every treats email that way.

  7. leoduhvinci (Member)

    Posted 2 years ago

    My biggest regret is not using an email list. I started focusing it a few months ago, and I really should have done it much sooner.

    If I could reach out to myself three years ago, and give myself a single piece of advice, it would be to Start using the mailing list.

    Plus mailchimp lets you have 2k subscribers free. Really easy to set up a basic one- don't make it complicated.

    View more from author Leonard Petracci,including fantasy and fiction stories, at https://leonardpetracci.com
  8. Stable (Member)

    Posted 2 years ago

    I love my email lists. I'm signed up to all my favourite serials, although several are on wordpress so I'm signed up to get emails through that.

    The Archive Of Unusual Events
    https://theunusualarchive.wordpress.com/
  9. Chrysalis (Member)

    Posted 2 years ago

    Oh, I somehow didn't consider the possibility that not all web serials have the 'follow' option. Duh. So yes to email lists, absolutely.

    Anathema, a web serial about the effect superpowers would have on our world. http://anathemaserial.wordpress.com/
  10. Team Contract (Member)

    Posted 2 years ago

    @leo wow thanks for that input Leo. I think I'm sold. One more question. With mailchimp, when I tried to use a gmail address as the send address it gave me a warning. Do you need a separate email address for it to work well? I really don't want to spend more money on a pay email addy.

  11. leoduhvinci (Member)

    Posted 2 years ago

    I've never had any issues with sending off of a gmail. Gmail will sometimes block emails, which was the issue I had when I tried to send all mine on my own. Never had that issue with mailchimp. If it becomes a problem, it might be a good idea to have a fake email through some rando service just to send them. It's pretty easy to set up.

    I broke past 2k, so I pay them now, but it's worth it. I'd estimate somewhere between 7-10% of those on my list will buy my book each time I release one, which is a huge perk. Quick math: @ 2000 people, that's maybe 180 purchases. Multiply by 2 for profit margin, and it's 360. The list costs me $300 to run a year ($25/mo), so I make money even if I only publish one book a year, and this year I'll be doing three at least. And those first 180 purchases are crucial to get me on amazon's radar- I'd have to spend hundreds to get the same amount through normal promotions.

    Again, I can't stress it enough. Get an email list, and grow it if you want to be serious in this game. I'm kicking myself so hard, because I would have had 10k subs by now if I was smart.

    View more from author Leonard Petracci,including fantasy and fiction stories, at https://leonardpetracci.com
  12. Lee Carlon (Member)

    Posted 2 years ago

    @Leo, any advice for growing your list? It sounds like yours has grown quite quickly.

  13. leoduhvinci (Member)

    Posted 2 years ago

    @Lee It's taken about two years actually - much of that time filled with blunders. But that's how you learn, and I'm sure there are many more to come for me :)

    My best advice is to make it available to readers on your blog. What I do is I promise to email out my finished web serial (The Bridge) early to those on my list, and that by subscribing to the list they can be sure to not miss it. From that, I get a steady stream. I also promise that they'll be notified about Eden's Eye when I release it in October, and my other books as they come too. Additionally, I do some promotions- every email is worth a bare minimum of $.20 to me, so if I can break even on that then I will.

    I think the best advice is to give them a tangible benefit. I reward those on my list- I tell them when they can get my books discounted or for free, and I send them extra material. It's a mutually beneficial relationship. I only send about 1 email a month or so in order to be absolutely sure that they don't feel like I'm taking advantage of them. I owe so much to my readers, and I never want to abuse them. They're my most valuable resource.

    My model is that I give away a ton of my work for free now, and that if/when I reach a "tipping point", then I can "go professional". If I ever have to chance to choose between $ and increased readership, I'll choose increased readership.

    I never bought his stuff, but I did watch the free videos on this site (sign up to his list to get them): https://www.yourfirst10kreaders.com/ They're filled with *awesome* stuff (at least for me, they helped me reevaluated my goals). I think his courses are pretty pricey so I never made the investment, but IMO the free material he gives out is gold, and if I ever start gaining real traction I might bite the bullet if I can justify it.

    Of course, I'm still very much an amateur, so take all of this with a grain of salt :)

    View more from author Leonard Petracci,including fantasy and fiction stories, at https://leonardpetracci.com
  14. Team Contract (Member)

    Posted 2 years ago

    Okay need some more help. I'm using wordpress.com and mailchimp. I can't seem to be able to set up a static submission form on my site. Wordpress.com has a pop up for mailchimp but I don't really like it. Don't think visitors will either. Anyone have experience with this? I tried doing a plain text box and copy/pasting the form from mailchimp in it, but it doesn't work right.

    Help!!

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