Marketing thoughts: Adapting Street Teams to webfiction. Possible or not?

1 year ago | Shutsumon (Member)

Hi peeps,

Earlier today I was considering the question of Marketing for "Haventon Born" which is the book version of the first volume of The Haventon Chronicles and one of the things I came across were Street Teams.

As I understand it Street Teams are organised groups of superfan volunteers who undertake tasks to help promote your work. The idea seems to be big in the music industry and the post I linked is, of course, about books but do you think it could be adapted and applied to web fiction?

What sort of tasks could we set our teams? (Voting, social media sharing, reccing etc)
What swag could we offer?

Also what do you think of the ethics of street teams? Is it okay to ask a street team to review your web fiction as a task when you are giving them swag? (I'm in two minds on this because they are already fans so they won't be lying but it still feels off somehow).

What do people think?

Read responses...


  1. ubersoft (Member)

    Posted 1 year ago

    Depends on the promotions, I guess. The danger is that if you coordinate too closely it's all going to come across as manufactured.

    Also, you need superfans.

    Curveball (Updating)
    A Rake by Starlight (Updating)
  2. Shutsumon (Member)

    Posted 1 year ago

    Yeah, finding superfans might be an issue. X-D

    I do think it's worth a try though.

    On the subject of not seeming contrived... that's a point but if your street team is all over the world who'd notice.

    Another possible task: Drop off fliers or bookmarks with links to places local to them that will allow them.

    The Wikipedia article on Street Teams is interesting.