Marketing thoughts: Adapting Street Teams to webfiction. Possible or not?

4 years ago | Shutsumon (Member)

Hi peeps,

Earlier today I was considering the question of Marketing for "Haventon Born" which is the book version of the first volume of The Haventon Chronicles and one of the things I came across were Street Teams.

As I understand it Street Teams are organised groups of superfan volunteers who undertake tasks to help promote your work. The idea seems to be big in the music industry and the post I linked is, of course, about books but do you think it could be adapted and applied to web fiction?

What sort of tasks could we set our teams? (Voting, social media sharing, reccing etc)
What swag could we offer?

Also what do you think of the ethics of street teams? Is it okay to ask a street team to review your web fiction as a task when you are giving them swag? (I'm in two minds on this because they are already fans so they won't be lying but it still feels off somehow).

What do people think?

Read responses...


  1. ubersoft (Member)

    Posted 4 years ago

    Depends on the promotions, I guess. The danger is that if you coordinate too closely it's all going to come across as manufactured.

    Also, you need superfans.

    Curveball (Updating)
    A Rake by Starlight (Updating)
  2. Shutsumon (Member)

    Posted 4 years ago

    Yeah, finding superfans might be an issue. X-D

    I do think it's worth a try though.

    On the subject of not seeming contrived... that's a point but if your street team is all over the world who'd notice.

    Another possible task: Drop off fliers or bookmarks with links to places local to them that will allow them.

    The Wikipedia article on Street Teams is interesting.

  3. TanaNari (Member)

    Posted 4 years ago

    Yeah, that kind of aggressive word of mouth tactics can work well, if you can get people who are into it. The thing is, people are accustomed to, and kind of despise, shills... so finding a way to do it that's honest and doesn't generate more hostility than it gathers support is something of a massive barrier.

    Author of Price.
  4. unice5656 (Moderator)

    Posted 4 years ago

    As it's described in that link, it feels kind of icky to me. I definitely think it's okay to ask your fans for help by asking them to spread the word and request your books in libraries if they like your writing, and I think it's great if you want to do giveaways for people who visit your site or are on your mailing list, but I definitely wouldn't causally link the two together.

  5. Alexander.Hollins (Member)

    Posted 4 years ago

    We had some ideas floating around for a web fiction marketing group of sorts that had similar ideas. I'm flirting with expanding Serial Swappers (what I call the annual april fools days swap and similar things) into more of that kind of thing, have flyers, get booths at some cons, that kind of thing. It's really going to depend on the success of the anthology I think.

  6. Chrysalis (Member)

    Posted 4 years ago

    I don't know... if you do get superfans, they'll probably be happy to do that kind of stuff without being asked. But superfans are rare.

    Anathema, a web serial about the effect superpowers would have on our world.


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