Project Wonderful Marketing Stats

2 years ago | Emma (Member)

I'm just going to let you guys know up front, I don't really have any clue about marketing/advertising. I just tried this on a whim, and I really don't know if my stats are good or not. I'm going to just write what my report says. I'm pretty sure I understand most of this, but I just don't want to put my foot in my mouth.

That said, let me move on. So, with Project Wonderful you get to choose where your ad goes. I put mine on "Tales of Mu." There are other more high traffic sites out there, but I felt it best to advertise with another web serial. I've had the ad up since August 8th.

First, I'm going to give the total, and then I'll break them down by the 4 demographics Project Wonderful uses which are American, European, Canada, and Elsewhere.

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Total:

Page Views(MU): 34,138
Unique Views: 8,090
Clicks: 31
Unique Clicks: 31
Expense: $1.21
eCPM: $0.04
eCPC: $0.04
CTR: 0.09%

_

American

Page Views: 23,167
Unique Views: 5,482
Clicks: 15
Unique Clicks: 15
Expense: $0.72
eCPM: $0.03
eCPC: $0.05
CTR: 0.06%

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European:

Page Views: 5,841
Unique Views: 1,492
Clicks: 9
Unique Clicks: 9
Expense: $0.08
eCPM: $0.01
eCPC: $0.01
CTR: 0.15%

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Canadian:

Page Views: 2,072
Unique Views: 423
Clicks: 1
Unique Clicks: 1
Expense: $0.21
eCPM: $0.10
eCPC: $0.21
CTR: 0.05%

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Elsewhere:

Page Views: 5,141
Unique Views: 1,120
Clicks: 7
Unique Clicks: 7
Expense: $0.42
eCPM: $0.08
eCPC: $0.06
CTR: 0.14%

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And that's all I have on that. Like I said before, I'm not really familiar with advertising. I'm not sure if this is great or not. All I do know is I have gained some readers from this. Maybe not many, but some. If anyone is willing to explain some of the information, I would love to know.

Read responses...

Responses

  1. Ryan A. Span (Member)

    Posted 2 years ago

    If I'm reading this right, and all you've spent is $1.21 for 31 unique clicks, that's not a bad exchange rate for something as relatively obscure as a web serial. About 300% better than Facebook advertising.

  2. Emma (Member)

    Posted 2 years ago

    You are reading that correctly, which makes me feel so much better. Thank you!

  3. Wildbow (Member)

    Posted 2 years ago

    Such would be the advantage of the very targeted, educated approach to advertising the project wonderful offers. I believe AE herself used Project Wonderful for the majority of her advertising, and was quite aggressive about it (admitting after the fact she spent more than she should have).

  4. Patrick Rochefort (Member)

    Posted 2 years ago

    ... that cost per click is ...

    WELP.

    On eCPC alone, that's some AMAZING value for money. Doesn't look like a high-volume advertiser, and the click-through rates are very low, but damn.

    DAMN.

    I think I'll do my next run on Project Wonderful once my twitter campaign closes.

    From Winter's Ashes: A Detective with nothing left to lose, against a Necromancer with a world to gain.
  5. Emma (Member)

    Posted 2 years ago

    @Wildbow: I can see how someone could spend a lot of money on Project Wonderful. If you advertise on a high traffic site, it can get a little pricey. I purposely chose a site that didn't have very high traffic to keep my cost down. Goal was to spend $10, and I obviously haven't done that yet.

    @Patrick: There is a chance you might have a higher click-through rate if you go with a site that has higher traffic, but you will spend more money. I wanted to be on the cheap side since it was my first time advertising and I didn't know where it would lead.

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