RRL now offering paid ads

1 year ago | ClearMadness (Member)

RoyalRoadL is now offering authors the opportunity to promote works, that are hosted on their site, on their frontpage. Blaise Corvin has already bought a placement. It will be interesting to see how it goes.

http://royalroadl.com/advertising/

Author of The Iron Teeth, a online dark fantasy story.

Read responses...

Page: 123

Responses

  1. Dary (Member)

    Posted 1 year ago

    Unless they're talking unique views, those are some pretty expensive rates...

    To elaborate: I've spent about $70 advertising on Gunnerkrigg Court via Project Wonderful. and that ad has had around 700,000 views.

  2. Chrysalis (Member)

    Posted 1 year ago

    Not sure I'm a fan. I have a feeling that over time, visibility will be exclusive to those who pay and push everyone else down.

    Not that I'm visible on RRL, just saying...

    Anathema, a web serial about the effect superpowers would have on our world. http://anathemaserial.wordpress.com/
  3. ClearMadness (Member)

    Posted 1 year ago

    @Dary CTR rate so far is above 5% on RRL though. What's your project wonderful CTR?

    @Chrysalis It's definitely a concern. I think the admins there are keeping an eye out for that though.

    Author of The Iron Teeth, a online dark fantasy story.
  4. Dary (Member)

    Posted 1 year ago

    5% is rather high, so I'll give them that. PW is usually much lower, but then the ads are almost always displaying across multiple pages. Unique visitors-wise it's usually around 1-2%, depending on the site.

  5. unice5656 (Member)

    Posted 1 year ago

    @Chrysalis

    No need to worry that only paid stories will get exposure. The lists and rankings aren't going anywhere. Paid placement is really only to give your story a boost while it's new and doesn't yet have a following, if you think it's worth it.

  6. Chrysalis (Member)

    Posted 1 year ago

    @unice5656 The lists and rankings are strongly influenced by the number of views / reviews, though, and the only 'free' way to gain exposure is by updating daily - which I'm not able to do anymore. A story with paid advertising is clearly going to get many more views than an unknown new story without paid advertising.

    Anathema, a web serial about the effect superpowers would have on our world. http://anathemaserial.wordpress.com/
  7. unice5656 (Member)

    Posted 1 year ago

    The goal of doing paid advertisement, in my opinion, would be to get enough exposure to find your reader base, which is hopefully enough people who would leave reviews to get you on the Best Rated/Active lists, the lists with more longevity than the view-based lists. You could do the same thing by saving up a large chunk of story and updating daily for a month.

    Future updates will have more rankings and lists by different criteria, hopefully allowing different kinds of stories to gain exposure.

  8. Chrysalis (Member)

    Posted 1 year ago

    The problem I have with this, though, is that no one should have to pay to find their initial reader base. Updating daily for a month isn't always possible, either. I'd have to stop posting for a year to save up that much edited content. I did it at the beginning, but even after updating daily for 3 weeks I still didn't have enough views / reviews to appear in a visible spot on any of the lists.

    Generally, I don't believe in having to pay to let more than a handful of readers read your stuff for free. That's just... wrong in so many ways.

    Anathema, a web serial about the effect superpowers would have on our world. http://anathemaserial.wordpress.com/
  9. Dary (Member)

    Posted 1 year ago

    Needing to update daily just to get noticed is a pretty silly system. It encourages quantity over quality. People who want to spend time on their writing are going to lose out to those who can pump out two thousand words an hour. You end up in a race to the bottom where nobody benefits.

  10. mooderino (Member)

    Posted 1 year ago

    @Dary I'm not sure you can blame RRL for that. The readership is very much drawn to stories that post daily. They read web novels to get a quick fix every day.It's not that you have to post daily to get noticed, it's that people are much more willing to stick with a story that posts daily and actively look for those stories.

    The other question would be what is a better way to do it? How can you you make sure stories get good exposure? There are a lot of stories on that site, more added every hour.

  11. Chrysalis (Member)

    Posted 1 year ago

    RRL could do what Wattpad does and 'feature' overlooked stories that fulfill certain quality standards.

    And yes, my experience was that you have to post daily to get noticed, because the 'recent updates' list is one of the very few ways to get some eyeballs on your story. It's about the only list I discovered that doesn't require a bazillion views to appear on it.

    Anathema, a web serial about the effect superpowers would have on our world. http://anathemaserial.wordpress.com/
  12. Dary (Member)

    Posted 1 year ago

    Maybe they could use the money they'll make from advertising to employ a curator or three to pick out and highlight quality content? Otherwise it will end up collapsing under its own weight as multitudes of writers push themselves to write more and more per day just to get noticed, causing the quality of writing to nosedive and leaving the site with a reputation for subpar fiction.

  13. mooderino (Member)

    Posted 1 year ago

    It's so subjective. What a 'curator' thinks is good may not appeal to the readers. An on RRL the readership's taste is highly questionable. They like a lot of crap. Even some of the most popular stories are horribly written, but people like them, write thousands of comments, beg the writer for more. Good grammar and spelling doesn't guarantee it won't be boring or pretentious. You read enough Asian LN, you're tastes just start to warp (believe, me I speak from experience).

    I'm not saying things are fine as they are (I don't think a p2w model is great either) but coming up with a fair and satisfactory system for getting exposure for a story is just very hard.

    It's not RRL's responsibility to make sure "quality' fiction finds an audience. That was the argument of record companies and traditional book publisher, and look what happened to them.

  14. Chrysalis (Member)

    Posted 1 year ago

    The story feature system works great for Wattpad, though. And curators who are also RRL veterans themselves should have a pretty good idea of what appeals to the audience there.

    I think it's safe to say that stories with a good number of glowing reviews appeal to the audience. ;)

    Anathema, a web serial about the effect superpowers would have on our world. http://anathemaserial.wordpress.com/

Reply »

You must log in to post.