I'm planning a web serial myself and I'm reading a few and I've noticed something - hosting serials on blogging sites seems, well, less than ideal. I know some things about web design and web programming.
I was wondering, would there be any interest in a site package (I guess) geared at web serials? I'm still tossing ideas around, but two options are sites written in Jekyll, updatable via Prose.io and GitHub (don't worry, it's fairly user-friendly to use Prose.io and GitHub for content management) and a dedicated WordPress theme.
I'm leaning towards the former, since I know Jekyll far better than WordPress (and I prefer static websites), but Jekyll requires some set-up. Would it be reasonable to offer this as an "I go in and set up your website and get everything ready for you to update" sort of deal (offer it as pay-what-you-can/want) or would it be better to just bite the bullet and put up with WordPress?
For benefits of using Jekyll over WordPress, there's this article: http://www.sitepoint.com/wordpress-vs-jekyll-might-want-make-switch/