So I've been posting things on the internet for a good long time now. At least a decade if not longer. Because of that, I'm pretty accustomed to comments on anything being few and far between. As someone who doesn't really ever comment on things I'm looking at and/or reading myself, I'm not at all put off by a lack of comments. It's just a fact of the internet I thought.
Recently though, Caelum Lex has been getting some comments specifically addressing its lack of comments as though it's unusual and actually a bad thing. So now I've gotten curious. I know a lot of webserials out there do get consistent commenting from their readers. I kind of just assumed our readers (and I know they exist. I can see them reading, silent as they may be) are just like me: quiet. Which is fine by my standards, but apparently there are a few of them who would rather have a bit more community.
So my question is how do you foster discussion in your serials? Are there things one can do as an author to get the audience to interact with one another or is it just a fluke based on your specific readers and their personalities? And how do you get around Wordpress only alerting commenters of replies if they specifically check a box to subscribe?