As a writer, you want to lead the audience forward with rising tension, using cliffhangers, suspense and foreshadowing. But you can't give away too much too soon, it's a balancing act. What are some of the ways you build the tension?
I'm starting this thread off as a writing discussion, but it stems from recently seeing the latest Batman Versus Superman trailer -- I strongly suspected when the movie was announced that Supes and Bats would rumble and then unite against a common foe, and I predicted Brainiac was manipulating Lex Luthor, because Luthor alone wouldn't cause the Justice League to come together, he's just not a big enough physical threat.
Well, in a move so dumb it makes my brain hurt, the latest trailer shows that Luthor makes Doomsday using Zod's remains. That's so dumb dumb dumb to show in a trailer -- because you've just removed the conflict between Superman and Batman that should drive the movie's tension. Knowing how they'll unite makes all their fighting lame. It would have been better to keep the unifying enemy a secret until people actually saw the movie. That way, the two of them fighting would make you root for an actual winner, and the conflict would mean something, and so would its resolution. Now, from watching two trailers, I know the plot of the whole damn movie.
For shame, Warner Brothers, DC and Zach Snyder. For shame. I'm bored, and I was so excited following Man of Steel for the follow up.