Thanks Billy - your has been the only review I have seen from this site. (Unless I am not looking in the right spot?)
I've had other readers message me on various social media channels, or email - the reviews have been very positive. A lot of people dig the character, and as you put it, the character of Mexcio (and the other places Luke goes too). I also got some good criticism on some things that were not working. And several times, after agreeing with the readers, went back and made changes to the chapter. I liked being able to do that.
Most of my promo for Surf City was through social media. I am very active on twitter, Facebook, instagram (a few others, but not as much). My analytics showed that a lot of people were accessing the blog directly (so maybe they bookmarked it, or had it on an RSS feed.) So the number one referrer was "direct."
But in terms of those who reached it in other ways:
Facebook was #1 (this surprised me)
Webfiction guide and twitter (tied in the recent stats) were #2
google and few other search engines filled out the rest.
My take on twitter is that as much as I like it, and I think is a powerful platform for writing and publishing, it is filled with a lot of noise. So many tweets are about buy this, watch this, read this, that it is overwhelming, and hard to emerge through the crowd. A few writers (like joe Lansdale) gave a shout out once in a while, and that helped in a huge way. But the twitter beast is a hungry one - I am sure there were people that got tired of me yakking about Surf City. So I made sure my feed was more than that, and supported other writers too (both in similar genres, and others).
This is the second time I've tried this. A few years back, I did one that was a true serial, writing it every week. It was more slipstream/time travel and it garnered a bigger following than Surf City (though analytics were different back then).
Anyway - learned a lot. Gained a bunch of readers. Working on a sequel to that one. And had a helluva lot of fun. As mentioned, I plan on reading and reviewing more on this site, once I wrap... which is in 2 more chapters.