For the most part, we're really happy we decided to give Medium a go. It's very simple and clean to use and always looks polished. I don't have to spend too much time making something look good and can focus more on content. It is very much a What You See is What You Get setup--how it looks in the editor is how it will look published on any device.
However, if you're the kind of person who has a very specific, customized vision for your web series, this might not be the place for you.
That being said, though there is only one font, three heading types, bold, italics, and two quote styles, there are endless possibilities to make your story stand out. I personally like crafting within these so called limitations because they stimulate creativity and ingenuity. Much like many director's earlier, low budget films are their best works.
As far as the landing page, unfortunately, users don't have control over what order stories are listed. Everything will be listed from Latest published to First published, which requires for readers to scroll to the bottom of the landing page to find the first story. I recently suggested to the staff that they allow publishers the option of listing stories in ascending/or descending order, and they have a reputation for paying attention to user suggestions (within reason). Here's hoping. But it's not a big enough inconvenience for me to turn away from the service, because there is, at least an order. It just requires scrolling.
If anyone is curious about it, I suggest joining up and playing around with it. It's very simple, but requires either a Facebook Account or a Twitter to join. I was able to figure out the basics within an hour of tinkering and I am not the brightest bulb in the box. And of course, check out what other users are doing to make their articles stand out, visually. You would be amazed by what one can do with a limited set of tools.