There are now a lot of feature-rich platforms that offer to host your web novel for free. Wattpad, fictionpress, royalroad, etc., all with a high volume of viewers. On the other hand, I have heard that it may dilute the prospective of your work for publishing, and if you again have it hosted on your wordpress site it might impact ad revenue.
Individual hosting seems better if the goal is to get ranked and on adsense, while cross-posting spreads your work around in hopes of getting more readers for patreon funding. Is this right?
"But B-pen," you might say "Writers should write for the sake of writing itself, doing this for money is just crass. The best way to get support is to have something worth supporting!" and this is true. However, it is also true that if they can't find you, they can't help you. Cross-posting and having to maintain so many different links through regular updates is enough of a pain in the ass there has to be something to make it worth doing. Getting more fans is great motivation, but we have also sufficient examples here of people who host only on their site and are appreciated by their fans for having to remember to go to only one place, and others more who acquire fans via their exposure on high-traffic sites. Wildbow and TanaNari, to start with.
There is also the matter of control, for self-hosting, the ability to customize the text to your desires with formatting and images, the presentation of ancillary information, and easier updating. It may be more attractive to publishers who are looking for proven audiences.
On the other hand, being placed on story hosting platform for them to earn ad revenue off your own work means non-monetary compensation in the form of more readers and built-in review/rating/ranking systems.
And on the gripping hand, the mote in god's eye is made of money. You can't eat pride.
What do you recommend? What works for you?