So I've been running some polls over the past few weeks and there were a couple of results of note that totally contradict established webfiction advice (or at least the advice I've read in the past!)
~ The majority of people just check the site directly for new chapters. Very few are signed up to the RSS, Twitter and Facebook services. I find this especially interesting given the attention that's been given to these things! In the end, it's much easier for a reader to bookmark the main page and check back whenever they expect a new chapter (having a schedule helps!). Signing up to things just adds links to a chain that doesn't need them.
~ Most of the people who have answered my current poll have said they read the story through in one go, which is pretty impressive given it's currently around 150,000 words long!! But analytics support this result: people really are quite happy to sit and read large chunks of story, if not the whole thing, in a sitting. This goes against all advice that webfiction chapters "should be short"! In conclusion: don't worry about length! (and when you think about it, 1,000 words only averages about 4 minutes reading time!) And at the same time - don't worry about having massive archives either!
Just remember everything is subjective and there are no rules! What's true for me might not be true for you. EXPERIMENTATION IS THE KEY!
I'll need a new poll question for Monday. Any suggestions?