So... We've been hashing this around in another thread. I've put a few of the ideas talked about together into an opening for a business plan. This is a listing of the GOALS and primary methods for acheiving those goals. It doesnt yet touch on the how or how much, because we have to be clear on the WHY and WHAT first, I think. I do have a rough draft of those parts, and I'll share them for discussion later, but right now, talking about the goals and codyifying what we actually want out of the group is going to effect a few things, including funding, incorporation as a non profit, and other similar things. so... pick apart, add, subtract, be brutal.
Goal: The goals of the group are to work to create an easier marketing environment for authors of self published fiction, with an emphasis on those that release their works in a serial fashion, piece by piece over time instead of as a novel as a whole, and to elevate public knowledge and acceptance of the serial novel as a viable method of entertainment and literary culture.
Methods: The primary methods currently outlined to achieve this goal are :
Direct Services. Providing services to serial and self published authors to allow their works to be received by the by the reading public. These services include, but are not limited to, support in the craft of writing, copyediting, story editing, page layout, cover design and creation, brand creation and utilization, marketing, market readiness, listing, and sales.
Publishing. The Group will endeavor to attract serial artists and publish them directly. This will be through two routes, Anthology and Finished Story.
Finished stories will be selected Serials that have completed either a full story, or a full book worth of their story, to a minimum of forty five thousand words. Selected stories will be fully edited by an editor working with the Group of the authors choice, released in a variety of formats, and including within them 2-4 introductions to other similar serials in process to act as internal cross promotion. Selection and royalties of both Anthology and Finished works will be discussed further in the sections Funding and Selection.
Advertising. The primary goal of the Group is to elevate the serial novel in the public consciousness. This is often best accomplished directly, by telling people about the form and its benefits to the reader and author. The Group will therefore spend a portion of its funds each month on advertising, promotion, and cross promotion.
Advertising will be many and varied, and will include the most cost efficient methods as determined by the Group. This can include radio, internet, print media, flyers and physical presence at interest events such as Conventions, and any other form that may present itself.
Promotion will be done through social media presence, communication with traditional media, and soliciting well known creators directly to sell serial works to us. The target audience is to include largely online non serial readers, and offline serial readers, such as fiction magazine subscribers, as well as traditional non novel readers that may fit well into the serial reading experience, such as print and web comic audiences.
Cross promotion will be done through the use of badges on the works of members, community events, forums, and contests in order to share readers and bring those who may be familiar with a particular serial into the larger world of serial novels as a whole.