One thing I've noticed on some story websites is the story for some reason is presented in such a teeny tiny hard to read font that it would be literally uncomfortable to read.
I know there's downloads, adjustments etc to deal with that from the readers' point of view but to be honest the casual surfer is more likely to simply be detered and go elsewhere. You only have one chance to make a first impression!
I advise you to check how your page appears in different browsers with different resolutions. This might be an easy way to make your site more attractive to readers.
Sorry to pick on you, but one example - not the only one - is Bix's "Ash and Zabe".