Quick question for y'all.

If you don't mind me asking, if you monetize your site what is your ad impression to dollars rate? To be clear, I am asking for a rate, which is far different than what you earn.

On wordads (I know it is optimized horribly), I pull in an abysmal 4 cents per thousand impressions. Compare that to radish, where I get $10-$30 per thousand or so hits depending on the week, though far lower traffic. My rate on wordads is likely super low because the majority of my users use add blockers.

Considering pulling ads entirely due to such a low income stream on my blog to improve user experience and post more about my publications. A single book purchase right now is worth about 25,000 impressions, so it is far more strategic to advertise that. A single email acquisition is equal to 5000 impressions. Not a fan of patreon, so I won't utilize that.

Let me know what you think!

I've skipped ads entirely.

I decided to forego ads when I realized how little revenue they bring in even on a popular site (which mine is not). I'd rather not build my site around ads when they wouldn't even buy me a candy bar. :P

^Similar experience from the add portion. Hmm... Yeah I think I'll drop them.

Also, another quick question for users here. If anyone uses wattpad, have you had any luck in driving readers there to your other publications? From what I can tell, wattpad doesn't even let you embed links.

I have a few readers on Wattpad but absolutely no luck in converting them at all. I've placed a few links around but according to my metrics no one has ever used them... Honestly, even though I'm slowly growing in readers there I feel like dropping Wattpad entirely. Its a very frustrating website on every level.

I'm thinking the same Clear... There's no way to convert readers at all, except in the sidebar which no one views, so it doesn't really matter if you can accrue a following there. It'd be a goldmine otherwise!

Has anyone here had any success with inkitt? I might take a look over there, published a story on there a year ago and just checked up on it, looks like it gets a good number of hits. If the click rates on there are substantial I might try giving that a shot with something.

Clear I saw that you use project wonderful (I think)- any feedback on that?

I had a bad experience on Inkitt. I would suggest doing a Google search and doing your own research. You have a solid audience so be very careful where you post.

As for Wattpad, I don't think I'll ever fully give up on it. With over 40 million readers and a crappy search function, I consider it something like the writing lottery, though.

Thanks Blaise, I'll keep that in mind. I had a good experience with them, but again it was in their very very early days, so they may have changed. Definitely rather be safe than sorry.

The question with wattpad is even if you win the lottery, can it (substantially) help book sales? I have a hard time discerning whether the successful authors on there are successful because of wattpad, or are successful for other reasons.

Like you said, can't hurt. What I do like about wattpad is its insulation against the rest of the internet, which helps a bit to prevent pirating compared to other sites.

Wattpad has been complete crap for me as well. I'm thinking they'll do something to make it pay to be scene to start making money on there. As it is now, the most popular ones get priority, so its almost impossible to get visibility.


So they already have implemented a payment system- I got an email to opt in a while ago, but decided against it until I could see some results.

Basically it would be similar to youtube- you would get paid based on the amount of ad impressions.

The first site I joined was Wattpad because I read The Summoner and learned how Taran Matharu built his audience. The whole idea fascinated me.

Taran even wrote a couple short books describing how to succeed on Wattpad. It just didn't work for me, and that's okay.

My plan now is to maybe pitch a YA book I've been working on to an editor or agent at a convention. I might even get lucky. Stranger things have happened!

Interesting. Have you attended conventions often? I've never really been to one. Is this like a "Con" type thing (dragoncon?) or what?

Is your goal to publish traditionally or to keep self publishing?


I used to go to conventions a lot, but I haven't in a long while because I've been building a career. Now that I want to switch careers, my priorities have changed. :)

Dragon*Con is one convention you can catch publishers at. There are a few others. You can sometimes check an editor or agent's schedule for the year too. I've been able to meet some of my favorite writers at conventions, including Jim Butcher. Jim is exremely funny in person and gives fantastic advice.

I mention other writers, because sometimes they can tell you who has been looking for new writers, or if someone is looking to represent or edit a certain type of story.

Like every industry, my understanding is that the publishing industry is very relationships-driven. It's why (I've heard) publishers don't poach writers either.

As for my goals, I think I would like to publish at least one series through traditional means and since there is such a huge market for YA, I've been thinking about this genre.

We'll see, though.

Anyway, my motivation for publishing both ways is twofold. First, I'd like to be in a position to give advice based on experience to other writers. Second, I know a number of writers who are interested in my help w/ publishing. I'd like to get as close to the industry as possible so I can either help or direct other authors to people who can.

Indies don't get a lot of support. I'd like to change that, both as a reader and as a writer.

I'm around $0.15 per impression, and my guess for the difference is that a lot of my traffic is mobile, so maybe there are less ad-blockers being used. Either way though, ads still aren't a big source of income for me on the site, just a little extra that helps pad the bottom line. Living off this is often about finding a lot of streams like that and just layering them together until you've got enough to get by.

One thing I do that I enjoy ad-wise is have a section of my site blocked off for manual advertisement. People book the slot a week at a time, I set it up and let it run. I really like having that because it lets me get in people who really see benefit from a web-serial audience, mostly other indie writers. Again, the pay isn't great since I don't charge a ton for the spot, but it's nice to have something that's always semi-relevant for my readers when they load the page. Plus, when no one has it booked, it's a nice way to remind them I've got a new release or bargain out. Not sure if that works with your site and business plan, just tossing it out there.

Hey Drew- hold on one second. You make .15 per impression, or per thousand impressions? Also that's an interesting idea with the indie ad space.

@leo Whoops! Meant to say per thousand. Ha, man, I wish I made that per impression. Be a whole different level of income stream.